The design of the building skin is inspired by the pixel concept on the TV screen, and the square plate symbolizes the pixel, which is consistent with the identity of the Cultural Broadcasting Center.

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Shanghai Pudong New Area Cultural Broadcasting and Television Center

The concept of "pixel" is not only reflected in the design of the facade of the building, but also in the design of the landscape. The panes and display grid on the façade continue to extend to the ground and plaza, transforming into paving slabs, turf, diverse landscape settings, etc., reflecting the theme of the building and making the building more dynamic and vital. . .

  • client: Shanghai Pufa Engineering Construction Management Co., Ltd.
  • Design time: 2010
  • Project size: 35,000 sqm
  • project address: Shanghai, China