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Tao Lihuaao Fashion Store

Changes in consumer behavior require new sales concepts. Therefore, the Tally Weijl fashion chain consciously uses the building as its corporate identity. The required workshop atmosphere is achieved by the colored lighting of the niches and the individual lighting of important functional components. Independent, specially developed furniture made of steel and glass organizes the route and range of goods. Dolenc Scheiwiller developed the concept of the entire new store. Between 2001 and 2004, a total of 40 branches were built worldwide.

  • client: TALLY WEIJL
  • Design time: 2001-2004 year
  • project address: Berlin